The History of Film
The 2010s
Major Changes in the Film-Making Industry

Part 3

Film History of the 2010s

Part 1, Part 2, Part 3, Part 4, Part 5

Film History by Decade

Index | Pre-1920s | 1920s | 1930s | 1940s | 1950s | 1960s
1970s | 1980s | 1990s | 2000s
| 2010s

The 2010s Decade

Biggest Flops (or Box-Office Bombs) of the Decade:

There are many reasons for a film to "bomb" at the box-office - the major causes have usually been lack of studio promotion, heavy competition from other movies released at the same time, exorbitant production costs difficult to recoup and other production problems, negative word of mouth (especially in the era of the Internet and social media) or critical reviews, and other external factors such as bad timing or economic problems in society at large.

Disney's big-budget live-action film John Carter (2012) acquired the dubious honor of becoming the largest box-office loss of any film ever. In addition to its exorbitant $263.7 million budget, it also spent over $100 million for marketing costs. There were issues with the inadequate and lackluster marketing (lack of merchandising and other ancillary tie-ins) and management changes at the studio. Another problem was that the film had no big-name stars. It ultimately proved unwise to select Andrew Stanton as the director because it was his first live-action film (his previous experience was with Pixar animations), and Stanton ultimately engaged in lots of expensive reshoots.

It was also commonly acknowledged that the film's teaser trailers, posters, and ads (TV and print) were way off-the-mark (generically flat and uninspiring), provided an unclear message about the film (a non-sequel), and generated only moderate interest.

The biggest flops of the decade included all of these monumental bombs:

  • Disney's computer-animated family film Mars Needs Moms (2011)
  • Disney's sci-fi action film John Carter (2012)
  • Disney's and Jerry Bruckheimer's much-hyped western remake The Lone Ranger (2013), starring Johnny Depp as Tonto
  • Warner Bros.' and Legendary Pictures' Jack the Giant Slayer (2013), a version of the Jack and the Beanstalk tale
  • Universal's sci-fi comic-book adaptation R.I.P.D. (2013), ripping off Men in Black (1997)
  • Universal's fantasy action film 47 Ronin (2013) starring Keanu Reeves
  • Warners' and director Joe Wright's Pan (2015, UK), another version of the Peter Pan story
  • The Wachowskis' space opera Jupiter Ascending (2015)
  • The little-seen historical drama The Promise (2016)
  • Paramount's comedy Monster Trucks (2016)
  • Director Guy Ritchie's epic fantasy King Arthur: Legend of the Sword (2017)
  • Universal's first installment in a Dark Universe franchise, the rebooted action-adventure film The Mummy (2017) starring Tom Cruise

The Hype of 3-D:

After the success of the record-breaking Avatar (2009) and Alice in Wonderland (2010) in 3-D, studios embraced the ground-breaking technology. In 2010, 21% of total box-office revenue in North America ($10.6 billion), or $2.2 billion, came from 3-D tickets sales. Four major studios (Fox, Paramount, Disney, and Universal) spent $700 million to equip theaters with new projectors, and started to release more 3-D pictures.

Number of 3-D Releases
3-D Revenue
Total Domestic Box Office Revenue
3-D Percentage of Total Box-Office Revenue
$0.2 billion
$9.6 billion
$1.1 billion
$10.6 billion
$2.2 billion
$10.6 billion
$1.8 billion
$10.2 billion
$1.8 billion
$10.8 billion
$1.8 billion
$10.9 billion
$1.4 billion
$10.4 billion
$1.7 billion
$11.1 billion
$1.6 billion
$11.4 billion
$1.3 billion
$11.1 billion

At first, the number of 3-D releases jumped from 20 in 2009 to 45 in 2011, usually with an average of $3.50 more per ticket. Four of the biggest box-office hits ever made were re-released in 3-D in the year 2012: Beauty and the Beast (1991), Star Wars: Episode 1: The Phantom Menace (1999), Titanic (1997), and Finding Nemo (2003), and Jurassic Park (1993) was released in 3-D in 2013. By the end of 2012, the number of domestic 3-D screens increased to almost 15,000, more than four times the count in 2009.

The phenomenon of 3-D didn't entirely live up to its promise, threatening to repeat its 1950s status as a short-lived fad. It was becoming clear (with some exceptions) that the prediction that 3-D films would be the wave of the future was fizzling. The best example of failed 3-D was for the incoherent flop Clash of the Titans (2010), whose conversion from 2D to 3-D in post-production backfired. 3-D was also misused in The Nutcracker in 3D (2010), The Last Airbender (2010), and Saw 3D (2010). The costly and lengthy conversion to 3-D of the seventh Harry Potter film was fortuitously scrapped. Maybe 3-D might be more appropriate when applied to a guilty-pleasure sexploitation film Piranha 3D (2010), the fourth installment of a zombie horror film (based on a computer game) Resident Evil: Afterlife 3D (2010), or the immature stunt-filled Jackass 3D (2010).

Audiences were obviously tiring of the added phenomenon. By 2013, the golden age or craze for 3-D films had hit some lows - fewer and fewer 3-D ticket sales (usually averaging $3.50 or more per ticket) were being tallied. Consistently, shares of 3-D grosses were below 20% of total grosses. In 2016, 3-D revenues amounted to $1.6 billion, down 8 percent from 2015. And then in 2017, the number of 3D releases dropped 15% to 44, and box-office revenues fell 18% to $1.3 billion. Despite troubling numbers, Hollywood remained committed, but to fewer 3-D releases. The biggest 3-D hit of 2016 was Jon Favreau's The Jungle Book (2016), which earned 43% of its opening weekend gross from 3-D screens. In 2017, a new strategy evolved to limit the number of 3-D films to be released each year, because audiences were expressing a clear preference for 2D.

Critics argued that it was an unnecessary, gimmicky enhancement of the special effects, in most cases, and had nothing to do with the plot, character development, or acting quality. Backlash came from users who complained about eye strain, the silly glasses, dark images, shoddy transfers, etc., and expressed preferences for 2D films if given the choice. Many reasons were given to assess the problem, including fatigue with inferior 3-D products, and unnecessary post-conversions of films to 3-D.

Violence in Films:

A study published in 2013 (and updated in 2015) in a journal titled Pediatrics noted that the amount of gun violence in the 30 top-grossing PG-13 movies (from 1985 to 2015), which could be seen by children of all ages, exceeded the gun violence in the biggest box-office R-rated (age 17+) films (see chart). In fact, violence in films had more than doubled since 1950, and gun violence in PG-13 films (age 13+) had more than tripled since the PG-13 rating was first introduced in 1985. These findings suggested that young people were being exposed to increasing gun violence in top-selling films.

For the top 30 films rated PG-13 and R from 1985 to 2015, the rate per hour of gun violence (in 5-minute film segments) was measured. Coders observed the number of 5-minute segments in each film in which a character fired a gun and hit a character. Each five-minute segment with gun violence was counted once, no matter how many times violence occurred in it.

One of the more troubling findings was that the consequences of gun violence in films were not visible. Many PG-13 films ignored the results of gun violence (blood and suffering), and much of the film violence was perpetrated by or on comic book-inspired heroes and antiheroes (e.g., Avengers, Star Wars, Star Trek, Superman and X-Men). Detractors argued that comic-book character violence was less realistic and brutal - and therefore less harmful to children than R-rated violence.

The presence of weapons in violent films could also amplify behavioral aggression. Repeatedly viewing violent media content could influence some youth to become more aggressive, but more study was needed to determine the potential effects of films with gun violence. The study concluded that Hollywood continued to rely on gun violence as a prominent feature in its highly popular PG-13 action-oriented films. The following PG-13 and R-rated films in the decade were among those analyzed by the study, with the number of gun segments specified:

Top-Grossing PG-13 Rated Films
With the Most Gun Violence in the Decade
PG-13 Films
Gun Segments
PG-13 Films
Gun Segments
Transformers: Dark of the Moon (2013)
Marvel's The Avengers (2012)
Inception (2010)
Taken 2 (2012)
G.I. Joe: Retaliation (2013)
Captain America: The First Avenger (2011)
Mission Impossible: Ghost Protocol (2011)
The Hunger Games: Mockingjay - Part 2 (2015)
Salt (2010)
Dawn of the Planet of the Apes (2014)
Star Wars: Episode VII - The Force Awakens (2015)
Man of Steel (2013)
Mission Impossible: Rogue Nation (2015)
Fast Five (2011)
Insurgent (2015)
Star Trek Into Darkness (2013)
Divergent (2014)
X-Men: First Class (2011)
Fast and Furious 6 (2013)
Top-Grossing R-Rated Films
With the Most Gun Violence in the Decade
American Sniper (2015)
22 Jump Street (2014)
Safe House (2012)
The Equalizer (2014)
Lone Survivor (2014)

Advances in Diversity:

12 Years A Slave (2013) won Best Picture - this marked the first time in Oscar history that a movie directed and produced by a black filmmaker (Steve McQueen) won Best Picture. The second African-American to win the Oscar for Best Adapted Screenplay was John Ridley for the Best Picture-winning 12 Years A Slave (2013) - the previous African-American winner for the same Oscar was Geoffrey Fletcher for Precious (2009).

However in 2015, the Academy of Motion Picture Arts and Sciences was criticized for a lack of diversity among its voting members, and among the homogeneous 20 performers nominated for acting awards. There were no women in the year's directing and writing categories (the first time since the 1999 Oscars), and all 20 of the year's acting contenders were white. There were no non-white contenders for the first time since the Oscars honored the films of 1995. AMPAS was again criticized almost immediately for its white-centric performance Oscar nominations in 2016 (for the second year in a row) - all 20 of its acting nominees were white. This marked the first time since 1998 that the Academy in back-to-back years did not nominate a single black performer.

"Oscars So White"
Nominees in 2015
for 2014 Films
Nominees in 2016
for 2015 Films

After two highly-criticized previous years of Oscar recognitions that were accused of misrepresenting minorities and blacks ("OscarsSoWhite"), 2017 had a diverse slate of entries for films made in 2016. Four Best Picture nominees were led by non-white characters. The Academy of Motion Pictures Arts & Sciences was praised for seven black (or non-white) acting nominations (among the possible 20 nominations), in contrast to the previous two years when there were no non-white nominees. There were seven non-white actors and actresses nominated (six African-American and one Indian) - in five different films (Fences (2016), Loving (2016), Moonlight (2016), Lion (2016) and Hidden Figures (2016)) - a major record for a single year.

In fact, 2017 (for films made in 2016) was the first year in Academy history in which black actors/actresses were nominated in each of the four acting categories. And it was the first year that a single acting category (Best Supporting Actress) featured three black nominees: Viola Davis for Fences (2016), Naomie Harris for Moonlight (2016), and Octavia Spencer for Hidden Figures (2016). Moonlight (2016) - about a gay black youngster growing up in a rough section of Miami, won Oscars for Best Picture, Best Supporting Actor (Mahershala Ali) and Best Adapted Screenplay (for its director Barry Jenkins, from a story by Tarell Alvin McCraney). Its director Barry Jenkins became the 4th black director to be nominated in the category, and the first African-American to direct a Best Picture-winning film. It was the first LGBTQ film to win the Oscar for Best Picture. Best Supporting Actor (Mahershala Ali) became the first Muslim to win an Oscar. And it became the first Best Picture winner without a single white cast member.

63 year-old Denzel Washington became the most nominated black actor of all-time, when he received his eighth performance nomination of his career, for his title role as a lawyer in writer/director Dan Gilroy's legal drama Roman J. Israel, Esq. (2017). And writer/director Jordan Peele's sleeper hit and horror film Get Out (2017) (with 4 Oscar nominations) received one memorable Oscar - for Best Original Screenplay, the first for an African-American nominee. He was the first black filmmaker (and the third filmmaker of all time, after Warren Beatty and James L. Brooks) ever nominated for the trifecta of directing, writing, and producing in the same year for his debut feature film. Peele's nomination for Best Director made him the fifth black director ever nominated for the Oscar.

Disney's/Marvel's Black Panther (2018), the 18th release in Marvel's Cinematic Universe, had the the fifth largest three-day domestic opening gross in cinematic history at $202 million, and finished around $242 million for the four-day holiday weekend. At the time, it was the highest debut ever for a February film. It became the top-grossing film in history by a black director (Ryan Coogler) and featured a largely black cast. Incidentally, it was Marvel's first film directed by an African-American. And Ava DuVernay became the first black woman to direct a film with a $100 million or more budget, Disney's family adventure A Wrinkle in Time (2018).

Female Inequalities in Film-Making:

Studies proved that women were vastly under-represented in the film-making industry (and on-screen) and that little had changed in the past 60 years. The San Diego-based Center for the Study of Women in Television and Film conducted a number of studies throughout the decade, known as the so-called "Celluloid Ceiling" study. In summary, in the span of the most recent two decades, there were no significant losses or gains in terms of female employment in key roles on the top 250 films:

  • the number of major studio films directed by women was exceedingly low
  • the number of women working in film as directors, writers, producers, executive producers, editors, and cinematographers had stagnated - there was basically a 5:1 ratio of men working on films to women
  • the only areas of film-making production where women had significant percentages were as producers, casting directors or costume designers. Females usually directed only romantic comedies or documentaries, while the Hollywood 'boys-club' regularly employed men to make the bigger blockbusters comprised of action and super-hero films.
  • the ratio of male to female characters in movies was also out of balance and declining - women accounted for only a small percentage of all characters and an even smaller percentage as the protagonists

The Phenomenon of Wonder Woman:

Wonder Woman (2017), a superhero movie from Warner Bros. and DC Comics and directed by Patty Jenkins, became the biggest blockbuster ever directed by a woman.Jenkins, who previously directed Monster (2003) starring Charlize Theron, became the record holder for the biggest domestic opening for a feature film by a female director, and the first to top the $100 million mark. It was the first superhero film directed by a female.

[Note: Jenkins was also the second woman to ever direct a movie with a $100 million-plus budget.The first was Kathryn Bigelow for K-19: The Widowmaker (2002).]

It took almost 40 years since the end of the Wonder Woman TV show (with Lynda Carter) (that aired from 1975 to 1979), to bring the character to the big screen. Despite Wonder Woman (2017) and the hit comedy Girls Trip (2017) and a few other instances, on-screen female representation was actually dropping.

It was remarkable, then, that the three top-grossing films of 2017 featured women in lead roles:

[Note: It had been many decades since the same feat had been accomplished - some claimed since 1958's trio of female-led films: Mitzi Gaynor in South Pacific (1958), Rosalind Russell in Auntie Mame (1958), and Elizabeth Taylor in Cat on a Hot Tin Roof (1958).]

Allegations of Sexual Abuse:
Case Study -
The Weinstein Companies: Rise and Fall

In the latter part of the decade, the # MeToo (and #Time's Up) movements called attention to the lack of diversity in film-making and abuses within the industry. In 2018, 300 Hollywood women signed an initiative known as "Time's Up" to fight sexual harassment.

Charges in late 2017 and 2018 against influential film producer Harvey Weinstein brought to light a long history of sexual abuse inflicted upon many female performers (A-listers and foreign film stars) and others employed (or hopefuls) by the company, and by other high-profile celebrities within the industry. A number of other alleged accusations of sexual abuse and harrassment were brought to light when questions were raised about convicted sex offender Roman Polanski, Bill Cosby, Dustin Hoffman, Hollywood writer-director James Toback, and actor Kevin Spacey, among others.

One of the most influential producers in the film industry, 65 year-old Harvey Weinstein, fell from his position of power and influence due to allegations of sexual harassment, misconduct and predatory behavior. Miramax (co-founded by Harvey Weinstein and his brother Bob in 1979) was the most influential film company in the 1990s, with many classic and Academy Award-winning films, and their subsequent Weinstein Company produced other winning films. Weinstein's movies earned more than three hundred Oscar nominations (29 films received Best Picture nominations under the Miramax or Weinstein Co. banners), and many won top awards. Late in 2017, producer Harvey Weinstein was fired from The Weinstein Company, was expelled as a member of AMPAS, and faced serious criminal and civil charges (of rape and other abuses).

Weinstein-Associated Film Companies
Miramax Films
(acquired by Disney in 1993)
Winning Films
  • sex, lies, & videotape (1989)
  • The Crying Game (1992)
  • Pulp Fiction (1994)
  • Clerks (1994)
  • Good Will Hunting (1997)
  • Best Picture winners: The English Patient (1996), Shakespeare in Love (1998) and Chicago (2002)
  • Gangs of New York (2002)
The Weinstein Company (TWC)
Winning Films
  • The Reader (2008)
  • Inglourious Basterds (2009)
  • Blue Valentine (2010)
  • Best Picture winners: The King's Speech (2010) and The Artist (2011)
  • Django Unchained (2012)
  • Silver Linings Playbook (2012)
  • Carol (2015)

Animations Flourished:

Animated feature films did very well in the decade. By winning the Best Animated Feature Oscar prize, Disney's hit musical Frozen (2013) became the first non-Pixar, Walt Disney Animation Studios film to win the Best Animated Feature prize since the category was created in 2001. By springtime of 2014, Disney's Frozen (2013), a loose retelling of Hans Christian Andersen's fairy tale "The Snow Queen," and Disney's 53rd animated feature film, became the highest-grossing (worldwide) animated movie of all time. It overtook Toy Story 3 (2010) (the first animated movie in history to cross the $1 billion worldwide mark) in the top spot, with its estimated worldwide box-office haul of $1.28 billion. Frozen was also the third highest-grossing (domestic) film in 2013 at $400.7 million, just behind The Hunger Games: Catching Fire (2013) and Iron Man 3 (2013).

2016 was the first year in which two animated films grossed more than $1 billion (worldwide), and both were Disney films: Finding Dory (2016) at $1.028 billion, and Zootopia (2016) at $1.024 billion. By the year 2017, a total of seven animated films had reached over the $1 billion mark (worldwide).

Highest Grossing Animated Films of 2010s Decade (Over $800 Million)
Film Title/Year
Worldwide Box-Office Revenue
All-Time Ranking Among Animations by End of Decade
Frozen (2013)
Walt Disney
$1.28 billion
# 1
Minions (2015)
$1.16 billion
# 2
Toy Story 3 (2010)
$1.067 billion
# 3
Despicable Me 3 (2017)
$1.035 billion
# 4
Finding Dory (2016)
$1.028 billion
# 5
Zootopia (2016)
$1.024 billion
# 6
Despicable Me 2 (2013)
$970.8 million
# 7
Ice Age: Continental Drift (2012)
Blue Sky/20th Cent. Fox
$877.2 million
# 12
The Secret Life of Pets (2016)
$875 million
# 13
Inside Out (2015)
$857.6 million
# 14
Coco (2017)
$806.3 million
# 15

Film History of the 2010s
Part 1, Part 2, Part 3, Part 4, Part 5

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